Social Media Guide – Part Six – Hootsuite


Hootsuite Overview

Hootsuite is a Social Media Management Dashboard. Benefits:

  • Manage multiple social profiles – have both Twitter and Facebook in one place
  • Schedule messages, posts and tweets for the future
  • Track brand mentions


Hootsuite is a ‘dashboard’ which allows you to organise your Twitter and Facebook presence in one place. Hootsuite also enables you to program Tweets and Facebook posts for the future. This is very handy if you want to spend say one afternoon a week on your Tweets and Facebook posts but retain a presence thoughout the week.

Tip: Whilst Hootsuite is an invaluable tool for scheduling content it is essential that you also regularly check if you have had any responses/messages/retweets/new followers.

Twitter Streams

Home Feed – Here you will see exactly what you would see on your Home Feed if you were logged in to Twitter. Your Home Feed displays all of the Tweets from any companies or people you are following.

Mentions – This will show you if your Twitter account is mentioned in any Tweets whether you are following them or not

Direct Message – If you receive any Direct Messages they will be shown here

Scheduled Tweets – This shows any Tweets you have composed to be Tweeted in the future, in date order. This enables you to see what has been scheduled and for when.

Facebook Streams

Wall Posts – This shows all previous posts on your Facebook page

Events – Any upcoming events will be shown here

Scheduled Stream Posts – Similarly to the Scheduled Tweets this shows you what you have programmed to be posted in the future, in date order.

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